Profitable Customer Retention with CX Data and Direct Mailing
In this CX1 webinar, we will show how you can use data collected online for offline mailings to create an extraordinary customer experience.
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Managing feedback data at Deutsche Post and zenloop
In this webinar, we will show how you can use online collected data for offline mailings to create an extraordinary customer experience.
Using various use cases, we will demonstrate how personalization through customer experience data in combination with direct mailings increases conversion rates, customer loyalty, and repurchase rates.
Through clever automation and the use of software such as zenloop and Emarsys to set triggers, this can be done efficiently and profitably. In this webinar, you will see how the different platforms interact and how offline campaigns are created.
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What to Expect:
- How you can use online collected data for offline mailings
- Personalization through customer experience data in combination with direct mailings
- Increase conversion rates, customer retention and repurchase rates through smart automation and trigger setting
The Speakers
Felix Schlenther
Felix is Head of Sales at zenloop, the leading experience management platform in Germany. Together with his team, he advises digital companies on building customer experience management. Previously, Felix built the sales teams in various software start-ups. As a speaker on customer engagement and centering, he is present at conferences such as OMR, Internet World, CX1 and DMEXCO.
Mathias Rochlitz
Mathias Rochlitz is product manager for digital service offerings in the area of dialog marketing at Deutsche Post DHL. His international experience from the startup scene, strategy consulting and advertising industry, flows into the development of digitally networked services. He is a member of the DDV ThinkTank OneToOne Multichannel and co-author of specialist publications in the field of “Service Excellence”.
