#Climate-positive with the help of Customer Centricity
In his presentation (which will be held in German), Dr. Gunter Eberling, Head of Customer Experience, will report on how the MVV team is aligning the corporate culture in a customer-centric way and ensuring customer enthusiasm for new green products along the customer journey.
CX1 Talks | Energy – Download now
#climate-positive with the help of customer centricity: developing green products close to the customer
While Germany is on track to become climate-neutral by 2045, Mannheim-based MVV Energie AG is going one step further: After 2040, MVV wants to be one of the first energy companies in Germany to become climate-positive. For this so-called “Mannheim Model” to succeed, the team is certain, it’s not just a matter of tapping into innovative technologies. Customers must also be kept in mind at all times during the development of new, green products and solutions and must be inspired by them. After all, only by working together can the transformation to a more sustainable future succeed.
During his CX TALK, Dr. Gunter Eberling, Head of Customer Experience, will report on how the MVV team is aligning the corporate culture in a customer-centric way and ensuring that customers are enthusiastic about new green products along the customer journey. He reports on specific examples of how customer enthusiasm supports the goal of achieving climate positivity.
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What to Expect:
- How the MVV team is aligning the corporate culture in a customer-centric way
- How green products can be developed close to the customer
- Explanation of the Mannheim Model
The Speaker
Dr. Gunter Eberling
Dr. Gunter Eberling has been a leader in sales, marketing and customer experience for over 15 years. After successful positions in the telecommunications, energy and financial services industries, his path led him to MVV Energie AG in April 2021, where he took over the position of Head of the Customer Experience staff department.
