How to Gain Regular Customers
Regardless whether they offer physical products, digital products or services, no company exists without customers.
Marketing Measures to Strengthen Customer Retention
Loyal customers are the best brand ambassadors. There are many ways to bind customers to the company, for example with one-time actions or customer loyalty programs. A bonus program based on a points system can even be set up, for example, if you do not yet know the customers well. However, getting to know each other is essential for individual approaches to customer retention. For this purpose, the buyers are divided into customer groups, for example with regard to certain properties or usage channels. The decisive factors here may include usage behavior, buying behavior, expectations, or demographic background. The following proven measures can be used as cornerstones for individual activities: