From Band Merch Catalog to eCommerce Leader
In this CX1 Webinar it is explained how to target extreme different audiences individually & keep CX on par for all buyer segments simultaneously.

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Customer Experience at EMP, Dynamic Yield and zenloop
Originally started as an order catalog for metal band merchandise, EMP has succeeded in becoming a leading online retailer with a diverse range of products. From Disney fans to die-hard metalheads, EMP now serves the needs of very different target groups. A central key to this success: a high degree of personalization.
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What to expect:
- EMP’s transformation from an order catalog for metal band merchandise to a leading online retailer
- How very different target groups are addressed in an individualized way
- Personalization as a KPI for a successful customer experience