From Band Merch Catalog to eCommerce Leader

In this CX1 Webinar it is explained how to target extreme different audiences individually & keep CX on par for all buyer segments simultaneously.


Watch the Recording Now

Customer Experience at EMP, Dynamic Yield and zenloop

Originally started as an order catalog for metal band merchandise, EMP has succeeded in becoming a leading online retailer with a diverse range of products. From Disney fans to die-hard metalheads, EMP now serves the needs of very different target groups. A central key to this success: a high degree of personalization.


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    What to expect:

    • EMP’s transformation from an order catalog for metal band merchandise to a leading online retailer
    • How very different target groups are addressed in an individualized way
    • Personalization as a KPI for a successful customer experience


    The Speaker


    Senior Account Director, Teamlead EMEA

    As Senior Account Director, Vanessa Clasen supports and advises companies from Dynamic Yield’s international customer portfolio in the personalization of their customer journey. In management positions at renowned digital companies such as OTTO, Trusted Shops and HRS, she has gained profound experience in operational management and has witnessed the rapid development of online retail.


    Angelique Neutel

    Online Shop Manager

    As Online Shop Manager at EMP, Angelique Neutel specializes in personalization and CRO. She is intensively involved with Dynamic Yield and the question at which points of the customer journey personalized content can be optimally integrated. She is currently responsible for 18 European countries in which EMP is active.


    Dina Uthman

    Team Lead Sales

    Dina is Team Lead Sales at zenloop, Germany’s leading integrated experience management platform. Together with her team, she advises companies from various industries on building and expanding their customer experience management. Previously, Dina built sales teams at Meltwater, a data analytics platform.