Action Management – from bad experience to loyal fan in 3 steps

In the joint presentation, Pascal Rutschke and Matthias Fecht report on how Pets Deli focuses on the animals as well as the customers. Be there and take part in our session at OMKB in April 2022.

Action Management - from bad experience to loyal fan in 3 steps

OMKB 2022 | Book appointment

Creating Wow Moments with “Pet-Centricity” How Pets Deli focuses not only on the customer

Pets Deli not only cares about its customers, but also about their beloved four-legged family members. In order to make the pelt-noses as happy as their owners, a close exchange and strong commitment is required. In the joint session of zenloop and Pets Deli at OMKB 2022, Pascal Rutschke and Matthias Fecht explain how collected feedback can be used to turn first-time buyers into loyal fans. They also go into more detail about how Pets Deli has rolled out the NPS along its customer journey and thus collects customer feedback at essential touchpoints. With pet-centricity, Pets Deli creates wow moments and builds long-term customer loyalty.

Be there and visit our stand at OMKB in April 2022 in Berlin.







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    What to Expect:

    • How Pets Deli rolled out NPS to the entire customer journey
    • How feedback can be used to turn first-time buyers into loyal fans
    • Create wow moments with “pet centricity” and bind customers and animals to the brand

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    The Speakers

    Pascal Rutschke

    Senior Account Executive

    As Senior Account Executive at zenloop, Pascal Rutschke is responsible for advising the leading digital companies in the DACH region from the retail, energy and banking sectors. The expert for customer experience and NPS supports the development of the ideal NPS strategy as well as the roadmap and the rollout of the Net Promoter System to increase customer loyalty in the long term.

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    Matthias Fecht

    Head of Customer Happiness

    Matthias Fecht has been with Pets Deli since February 2020, but so far without a cat or dog. As Head of Customer Happiness, he leads a team that deals with all questions on the topic of animals and animal welfare.

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