Data and Trigger Management as the Key to Customer Dialogue

CX1 Webinar – Free Download

CX1 Webinar with Qmart and MS Direct AG

In this webinar, zenloop and Qmart will show how customer dialog is not only automated through optimized databases and the right triggers, but also how it ties customers to their brand and turns them into loyal fans. You will learn the relevant best practices from cleaning and enriching customer data sets to effectively managing campaigns. If you would like to know how you can use marketing campaigns to win back lost customers and satisfied customers for referrals, then this webinar is for you.

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What You Can Expect
How to turn your customers into loyal fans with a sought-after customer dialogue
Use marketing campaigns to win back churning customers
Cleansing and enrichment of customer records for effective campaigns
Intelligent trigger management for recommendations by satisfied customers
Meet the Speakers
Felix Schlenther

Head of Sales


Felix is Head of Sales at zenloop, the leading experience management platform in Germany. Together with his team, he advises digital companies on how to set up a customer experience management system. Felix previously built up sales teams in various software start-ups and studied business administration in Hamburg. As a speaker on CX, customer loyalty and centricity he is on stage at conferences such as OMR, Internet World, CX1 and DMEXCO.

Tobie Witzig

Managing Partner


Customer data, processes and dialogues have fascinated Tobie for over 25 years. First in the function as Dialogue Marketing Manager with various financial service providers, later as a consultant and project manager at Worx Solutions AG (today Witzig Solutions AG), followed by more than 10 years as the CEO of the former Contact-Management- Specialist rbc Solutions AG (today MS Direct AG) and most recently as the CEO of AZ Direct AG Switzerland, which belongs to Bertelsmann. As a Betriebsökonom FH with an MAS in Business Information Management, he is also a lecturer in the area of CRM at the ZHAW and a member of the Institute for Marketing Management’s advisory board at the ZHAW. Tobie has a pronounced weakness for Ricola, mountains, and the city of Zurich.

Dr. Eva Katharina Tyssen

Head of Business Development & Customer Success


Eva is Head of Business Development & Customer Success at MS Direct AG. As the company's growth engine, the Business Development & Customer Success team manages the sales and marketing activities of MS Direct and ensures that ambitious new business objectives are achieved. Eva describes herself as a "customer-driven digital enthusiast" and is constantly striving to improve the customer experience throughout the entire journey - from lead to after sales. Previously, Eva worked at MS Direct AG as Head of Marketing and Key Account Management, as well as at AXA and completed her Ph.D. at University of St. Gallen in Marketing and Sales.

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