Types, Advantages, and Long-Term Benefits
Asking doesn’t cost a thing – more and more companies have recognized this and are increasingly interested in the needs of their customers. Surveying of one’s own customers can uncover important potential and help better understand them and their needs. Rapid digitalization and its endless possibilities poses challenges – but also opportunities – for many companies, especially regarding the design of their customer relationships.
Advantages of NPS®-Methodology over Other Survey Methods
The commonality of feedback software lies in revealing invisible thoughts and opinions about a company at the touch of a button. While some companies create online surveys themselves, others rely on well-defined survey types. They usually calculate a key figure from all the answers, which can be used as a benchmark. Well-known metrics include Customer Satisfaction Score (CSAT), Net Promoter Score® (NPS), and Customer Effort Score (CES). NPS methodology has made a name for itself among survey software. But what are the benefits of the Net Promoter Score compared to other survey methods such as CES or CSAT?
Summing Up: Survey Software Offers a Wide Range of Possibilities
Survey software enables companies to gather customer feedback in a resource-efficient way. There is a wide range of survey types, different channels, features, and applications. All software programs have one thing in common – large amounts of data can be collected and evaluated automatically and can be accessed by the entire company at the touch of a button. NPS survey software, in particular, is of increasing importance in the software market: their results have a general meaning, provide information about future trends, and have the possibility to compare with other companies. In the long run, it is worth it for companies to invest in such software, as it facilitates work processes and enables professional customer experience management.