In this webinar we will demonstrate together with Dynamic Yield how NPS data can be used to create a personalized shopping experience at each touchpoint of the Customer Journey. We will show the entire process from creating a survey to collecting NPS to triggering the personalization campaign using several use cases. Using concrete examples, we will show how customer data can be combined with feedback in real time, increasing the efficiency of campaigns and thus generating higher returns. The Webinar was recorded on July 16th 2020 and can be downloaded here for free.
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After his studies in Hamburg, Felix Schlenther started his professional career in the Berlin start-up scene and has since been advising corporations and fast-growing companies on digitalization issues. Since 2018, he has also been supporting traditional retailers and e-commerce pure players in customer experience management. His central question: How can companies turn their customers into true fans?
Anoop manages the European region for Dynamic Yield & is responsible for the revenue of the region. He is a seasoned executive with 10 years of experience in the field of CRM, Marketing Technologies & Media. Prior to Dynamic Yield, he was an Associate Director at Rocket Internet in Berlin, a Director at ProsiebenSat.1 Media overseeing International investments & an engineer at SAP Labs. Given his rich experience across eCommerce, Media & the Investing world, he has helped over 100 brands at Dynamic Yield envision how to utilize Personalization as a pillar of growth.
Increasing Customer Lifetime Value with a Smart Personalization Strategy