In this webinar, we will show how you can use online collected data for offline mailings to create an extraordinary customer experience. Using various use cases, we will demonstrate how personalization through customer experience data in combination with direct mailings increases conversion rates, customer loyalty, and repurchase rates. Through clever automation and the use of software such as zenloop and Emarsys to set triggers, this can be done efficiently and profitably. In this webinar, you will see how the different platforms interact and how offline campaigns are created.
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Felix is Head of Sales at zenloop, the leading experience management platform in Germany. Together with his team, he advises digital companies on how to set up a customer experience management system. Felix previously built up sales teams in various software start-ups and studied business administration in Hamburg. As a speaker on CX, customer loyalty and centricity he is on stage at conferences such as OMR, Internet World, CX1 and DMEXCO.
Mathias Rochlitz is Product Manager and Developer for digital service offers in the field of dialogue marketing at Deutsche Post DHL. His international experience from the tech start-up scene, strategy consulting and the advertising industry contributes to the customer-oriented development of new, digitally networked services. He studied International Marketing in the Netherlands and deepened his knowledge in his field of expertise at the University of Kassel. Involved in DDV-ThinkTank OneToOne Multichannel and co-author of specialist publications in the field of "Service Excellence".
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