In this webinar we will show you how you can use data collected online for offline mailings to create an extraordinary customer experience. Using different use cases, we will demonstrate how personalization through customer experience data in combination with direct mailings increases conversion rates, customer loyalty and repurchase rates. Through clever automation and trigger setting with the help of software such as zenloop and Emarsys this can be done efficiently and profitably. In this webinar we will show how the different platforms interact and how offline campaigns are created.
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Felix is Head of Sales at zenloop, the leading experience management platform in Germany. Together with his team, he advises digital companies on how to set up a customer experience management system. Felix previously built up sales teams in various software start-ups and studied business administration in Hamburg. As a speaker on CX, customer loyalty and centricity he is on stage at conferences such as OMR, Internet World, CX1 and DMEXCO.
Mathias Rochlitz is product manager and developer for digital service offers in the field of dialogue marketing at Deutsche Post DHL. His international experience in the tech start-up scene, strategy consulting and advertising industry is used to develop new, digitally networked services in close proximity to customers. He studied International Marketing in the Netherlands and deepened his knowledge in his field of expertise at the University of Kassel. Involved in DDV-ThinkTank OneToOne Multichannel and co-author of specialist publications in the field of »Service Excellence«.
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