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Customer Retention
Winning Back Lost Customers – an Underestimated Revenue Driver
New customer acquisition is the top priority for many companies...
Customer Retention
Calculating and Increasing the Customer Lifetime Value
Everything has value, whether material or intangible. A stylish...
Customer Satisfaction
Brand Loyalty – Using Hearts And Minds for Profit
Fidelity, loyalty, bonding; all terms we associate with something...
Customer Satisfaction
Conducting a Customer Satisfaction Survey – a How-to Guide
A quiet "bing" signals the receipt of a new email. A quick glance...
Customer Experience
Customer Focus as a New Core Marketing Strategy
In the age of digital transformation, a scenario like the following...
Customer Experience
Customer Complaints: How Can They be Turned into Sales?
Customer feedback is increasingly important for both start-ups...
Customer Retention
Retention Marketing: How Companies Attract and Hold Regular Customers
There is a hubbub of activity at the conference table, the whole...
Customer Retention
Types of Customer Retention and Successful Retention Measures
Let's talk about a very important topic: types of retention....