Blog
Detailed Information Regarding Customer Experience, Customer Retention, and More

Calculating and Increasing the Customer Lifetime Value
Everything has value, whether material or intangible. A stylish...

Customer Journey in Relation to NPS®
3 2 1 – it’s mine! The digital age allows customers to purchase...

Customer Complaints: How Can They be Turned into Sales?
Customer feedback is increasingly important for both start-ups...

Customer Focus as a New Core Marketing Strategy
In the age of digital transformation, a scenario like the following...

Retention Marketing: How Companies Attract and Hold Regular Customers
There is a hubbub of activity at the conference table, the whole...

Proper Complaint Management as an Opportunity for Company Success: Tips & Tricks
A company‘s success is largely governed by the satisfaction...

Conducting a Customer Satisfaction Survey – a How-to Guide
A quiet "bing" signals the receipt of a new email. A quick glance...

Brand Loyalty – Using Hearts And Minds for Profit
Fidelity, loyalty, bonding; all terms we associate with something...