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    Detailed Information Regarding Customer Experience, Customer Retention, and More

    customer-profiling-preview
    Customer Profiling

    Today, consumers know exactly what they want. They’re demanding,...

    article-page-author-jenna-bunnell
    Jenna Bunnell
    1 min. read
    Calculating and Increasing the Customer Lifetime Value
    Customer Retention
    Calculating and Increasing the Customer Lifetime Value

    Everything has value, whether material or intangible. A stylish...

    Susan Pfundt
    1 min. read
    Winning Back Lost Customers – an Underestimated Revenue Driver
    Customer Retention
    Winning Back Lost Customers – an Underestimated Revenue Driver

    New customer acquisition is the top priority for many companies...

    Susan Pfundt
    1 min. read
    CustomerJourneyNPS-Preview
    Customer Experience
    Customer Journey in Relation to NPS®

    3 2 1 – it’s mine! The digital age allows customers to purchase...

    Susan Pfundt
    1 min. read
    Brand Loyalty – Using Hearts And Minds for Profit
    Customer Satisfaction
    Brand Loyalty – Using Hearts And Minds for Profit

    Fidelity, loyalty, bonding; all terms we associate with something...

    Susan Pfundt
    1 min. read
    Customer Satisfaction
    Conducting a Customer Satisfaction Survey – a How-to Guide

    A quiet "bing" signals the receipt of a new email. A quick glance...

    Susan Pfundt
    1 min. read
    Customer Focus as a New Core Marketing Strategy
    Customer Experience
    Customer Focus as a New Core Marketing Strategy

    In the age of digital transformation, a scenario like the following...

    Susan Pfundt
    1 min. read
    Customer Complaints: How Can They be Turned into Sales?
    Customer Experience
    Customer Complaints: How Can They be Turned into Sales?

    Customer feedback is increasingly important for both start-ups...

    Susan Pfundt
    1 min. read