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Touchpoint Analysis: How Can You Improve Customer Contact?
Today, thanks to digitalization, there are many ways for a customer to make cont...

What Is Analysis Paralysis?
How to Avoid Decision-Making Pitfalls by Taking Action

Conquering Dashboard Fatigue
And Why Actions Speak Louder Than Dashboards
Voice of the Customer (VoC)
How to Give Your Customers a Voice
Identifying and Improving Customer Journey Touchpoints
Introduction Every day we make hundreds of decisions, some consciously,...

The Action Gap
The Greatest New Challenge in CX
Customer Orientation
Tips on Becoming a Customer-Oriented Company
Customer Focus
The New Core Strategy in Marketing