Retention

Detailed Information Regarding Customer Retention and the Right Retention Management

Resources
Retention

Customer Care in 2019 - the Key to Success


It's the same old story every month: the fixed rate for the smartphone is debited from the account – and otherwise customers rarely hear or read anything from their mobil...

Customer Loss Prevention Through Churn Management


Thanks to overwhelming choice and increasing competition, some of which appears to come out of nowhere, it is increasingly difficult for companies to retain customers for...

Customer Experience as a Success Factor: When Emotions Go Shopping


Picture the scene: Summer is just around the corner and with it the perfect time for a night-time barbecue with friends and family. But first the perfect grill has to be...

Customer Journey in Relation to NPS®


3… 2… 1… - it’s mine! The digital age allows customers to purchase their heart’s desire in just a few clicks. Thanks to the unlimited knowledge available on the Internet,...

The Customer Life Cycle - Its importance in Marketing


The Customer Life Cycle - it sounds like a customer entering into a lifelong relationship with a brand or company. The idea of connection for life is, of course, a bit ex...

Calculating and Increasing Customer Lifetime Value


Everything has a value, whether material or intangible. A stylish car, a loved one or a childhood memory. Each object, living being, or moment is assigned a specific valu...

Customer Loyalty Thanks to Customer Orientation


Higher, faster, further! In the digital age, life is reflected in dazzling colors on your smartphone display. Everything seems to be just a swipe and a click away. This c...

The Most Important Key Figures in Customer Satisfaction


The internal guidelines of many companies claim to have customer satisfaction as their highest goal. Customer expectations and wishes should play a major role in employee...

The Many Facets of Customer Engagement


At last! As a young marketing manager, you’ve finally landed yourself a place in the marketing department of a trendy, up-and-coming company and are now wondering how you...

Feedback Loops: How Customer Feedback can increase Business Success


Feedback loops are an important marketing tool for strengthening customer loyalty. What may sound innovative and technical at first is based on a principle that is almost...

Five Types of Effective Customer Retention and Successful Retention Measures


Saturday morning, the ideal time to look for some new furniture. As you turn into the parking lot in front of the large local furniture store, you see many colorful tents...

How to Identify and Prevent Customer Churn


For companies, there is nothing worse than Customer Churn. If an e-mail with the subject "Cancellation" appears in your mailbox, then alarm bells should ring immediately....

Customer Complaints: How Can They be Turned into Sales?


Customer feedback is increasingly important for both start-ups and established companies. But what if instead of showering you with praise, your customers hail you with c...

Measuring Customer Loyalty – Getting it Right


A balmy summer evening is just perfect for catching up with friends. Relaxing on the terrace lets you unwind and immerse yourself in deep conversations. Thirst sends you...

Customer Loyalty Programs: A few Simple Steps to Success


The boom in customer loyalty programs seems unstoppable. Every month, marketing departments the world over and from every industry launch their own customer loyalty progr...

Customer Focus as a New Core Marketing Strategy


In the age of digital transformation, a scenario like the following would be extremely risky for a business: the projector throws the latest advert for the newest product...

Customer Acquisition in Marketing - How Does it Work?


When thinking about self-employment, many people imagine the following scenario: all the background preparations in the store have been finished and you spend the first o...

Customer Loyalty: How loyal are Customers?


It is not uncommon for terms such as Customer Satisfaction, Customer Retention and Customer Loyalty to be used interchangeably. There is no question that they all make a...

Customer Loyalty as a Guarantor of Company Success


Back in the day, everything was better... at least when it came to shopping behavior and possibilities. You could only buy what was available, online shopping was a dista...

Customer Centricity - More Revenue Through Satisfied, Loyal Customers


Customer communication is still undergoing huge changes. The tool of digitalization brings ever new customer insights, allowing you to draw numerous conclusions and effec...

A Guide to Customer Satisfaction


"The product was delivered really quickly and my child is very happy. It is as robust as described and also endures energetic play, therefore I give it top marks.“ "I...

Measuring Customer Satisfaction as a Foundation for Success


For many companies, the saying "the customer is king" is much more than just lip service – and that's a good thing, because satisfied customers can determine the success...

Would You Like to Increase Customer Satisfaction? Follow these Tips for Success!


Just imagine - you’ve fallen in love, your stomach’s full of butterflies and finally you’re sitting down with your paramour over a cup of coffee and are happily chatting...

Analyze Customer Satisfaction and Generate more Revenue


The term customer satisfaction analysis sounds scientific and complicated, but it should be an elementary building block on which company strategy stands.

Conducting a Customer Satisfaction Survey - a How-to Guide


A quiet "bing" signals the receipt of a new email. A quick glance reveals that it's a survey about a new product. The e-mail is clicked out of curiosity and the addressee...

Brand Loyalty - Using Hearts And Minds for Profit


Fidelity, loyalty, bonding; all terms we associate with something positive. However, these feelings have to be earned the hard way, as they are based on trust, a good rel...

Retention Marketing: How Companies Attract and Hold Regular Customers


There is a hubbub of activity at the conference table, the whole marketing team is sharing ideas and exploring flashes of inspiration in a big brainstorming session. The...

Proper Complaint Management as an Opportunity for Company Success: Tips & Tricks


A company‘s success is largely governed by the satisfaction of its customers.

Tips for Successful Referral Marketing - The Best Advertising Comes from your Customer


Enthusiastic customers are often more effective than any marketing measure: They recommend products and services - and companies benefit.

Touchpoint Analysis: How Can You Improve Customer Contact?


Today, thanks to digitalization, there are many ways for a customer to make contact with a company, trademark or specific product. Each of these contacts also compels a c...

Identifying and Improving Customer Journey Touchpoints


Every day we make hundreds of decisions, some consciously, others intuitively. A consumer's purchasing process is likewise associated with multiple decisions of both type...

Winning Back Lost Customers - an Underestimated Revenue Driver


New customer acquisition is the top priority for many companies, as new customers are felt to be the most lucrative and generate most revenue for the organisation. But is...

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