This masterclass is all about creating and managing growth and how On has been able to achieve this with the help of Dynamic Yield's toolkits. Laura and Steve from On provide insights into how they have been able to grow their Direct to Consumer business. They explain, how they implemented various personalization features to encourage up- and cross-selling and give practical examples on how they have tackled the challenges COVID-19 brought to On.
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Anoop manages the European region for Dynamic Yield & is responsible for the revenue of the region. He is a seasoned executive with 10 years of experience in the field of CRM, Marketing Technologies & Media. Prior to Dynamic Yield, he was an Associate Director at Rocket Internet in Berlin, a Director at ProsiebenSat.1 Media overseeing International investments & an engineer at SAP Labs. Given his rich experience across eCommerce, Media & the Investing world, he has helped over 100 brands at Dynamic Yield envision how to utilize Personalization as a pillar of growth.
After 10 years working on digital products and content marketing in the outdoor sports industry, working with media houses, brands, and retailers, Steve joined On’s ecommerce team. Starting with a year in the Product & Growth team, whose task is to identify opportunities for growth-hacking, elevating the customer journey, and developing the online platform which enables On’s hyper-growth. Now focusing on DTC and cross-functional business development, creating unique blue-prints and growth-hacks born out of diverse regional challenges.
Laura is a Digital Product Manager at On. She leads a team of designers and developers dedicated to building customer-first, user-centric digital products. Laura was previously a Senior Interactive Producer with Apple, where she focused on brand-building and marketing efforts. Prior to her time in the digital world, she worked in cross-disciplinary art production including theater, film, and opera.