Customer Life Cycle Marketing
5 Steps to Getting Loyal Customers
Churn Analysis
Determining Churn Rates and Analyzing Churn Behavior
Customer Care – the Key to Success
It's the same old story every month: the fixed rate for the smartphone...
The Many Facets of Customer Engagement
At last! As a young marketing manager, you’ve finally landed...
Customer Loss Prevention Through Churn Management
Thanks to overwhelming choice and increasing competition, some...
Calculating and Increasing the Customer Lifetime Value
Everything has value, whether material or intangible. A stylish...
Winning Back Lost Customers – an Underestimated Revenue Driver
New customer acquisition is the top priority for many companies...
Retention Marketing: How Companies Attract and Hold Regular Customers
There is a hubbub of activity at the conference table, the whole...