Phase 2: Engagement
After the company was able to attract a customer’s attention, the acquisition phase begins. Here, it is important to leave a good first impression or to expand it further, after all, the customer has already become aware of the brand. Then, the first contact with the consumer takes place. Interaction and careful engagement are now required so that the potential customer does not depart again. Yet, this is not as easy, as in the digital age customers are inundated with pop-ups, advertisements, or advertising mailings. At this stage, it is important to meet the customer with a personalized marketing strategy on all available channels in order to distinguish your offer from the competition and persuade the customer to stay.
Marketing tip: Companies should offer trial versions so that interested parties can try out the service or product and get a better idea of it. Ideally, potential customers can get more information about the offer at events.