Blog

Detailed Information Regarding Customer Experience, Customer Retention, and More

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Customer Experience
Touchpoint Analysis: How Can You Improve Customer Contact?

Today, thanks to digitalization, there are many ways for a customer to make cont...

Susan Pfundt
1 min. read
Calculating and Increasing the Customer Lifetime Value
Customer Retention
Calculating and Increasing the Customer Lifetime Value

Everything has value, whether material or intangible. A stylish...

Susan Pfundt
1 min. read
Brand Loyalty – Using Hearts And Minds for Profit
Customer Satisfaction
Brand Loyalty – Using Hearts And Minds for Profit

Fidelity, loyalty, bonding; all terms we associate with something...

Susan Pfundt
1 min. read
Customer Satisfaction
Conducting a Customer Satisfaction Survey – a How-to Guide

A quiet "bing" signals the receipt of a new email. A quick glance...

Susan Pfundt
1 min. read
Customer Focus as a New Core Marketing Strategy
Customer Experience
Customer Focus as a New Core Marketing Strategy

In the age of digital transformation, a scenario like the following...

Susan Pfundt
1 min. read
Customer Complaints: How Can They be Turned into Sales?
Customer Experience
Customer Complaints: How Can They be Turned into Sales?

Customer feedback is increasingly important for both start-ups...

Susan Pfundt
1 min. read
Proper Complaint Management as an Opportunity for Company Success: Tips & Tricks
Proper Complaint Management as an Opportunity for Company Success: Tips & Tricks

A company‘s success is largely governed by the satisfaction...

Susan Pfundt
1 min. read
Retention Marketing: How Companies Attract and Hold Regular Customers
Customer Retention
Retention Marketing: How Companies Attract and Hold Regular Customers

There is a hubbub of activity at the conference table, the whole...

Susan Pfundt
1 min. read