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Analyze Customer Satisfaction and Generate more Revenue
The term customer satisfaction analysis sounds scientific and...

Customer Profiling
Today, consumers know exactly what they want. They’re demanding,...

Calculating and Increasing the Customer Lifetime Value
Everything has value, whether material or intangible. A stylish...

Winning Back Lost Customers – an Underestimated Revenue Driver
New customer acquisition is the top priority for many companies...

Customer Journey in Relation to NPS®
3 2 1 – it’s mine! The digital age allows customers to purchase...

Brand Loyalty – Using Hearts And Minds for Profit
Fidelity, loyalty, bonding; all terms we associate with something...

Conducting a Customer Satisfaction Survey – a How-to Guide
A quiet "bing" signals the receipt of a new email. A quick glance...

Customer Focus as a New Core Marketing Strategy
In the age of digital transformation, a scenario like the following...