Medallia vs. zenloop — An honest comparison
Medallia and zenloop are both customer experience platforms – but built for different types of organisations. Medallia is designed for large enterprise teams with dedicated CX programmes. zenloop is the choice for mid-market B2C brands: fast setup, flexible pricing, EU data residency and feedback-to-action automation included.
Source: g2.com
What is Medallia?
Medallia is one of the most well-known enterprise CX platforms in the world. Built for large organisations with dedicated CX teams – and the budget to match.
What is zenloop?
zenloop is a Voice-of-Customer platform for B2C brands in Retail, E-Commerce, Financial Services and Energy. One clear idea behind it: feedback should drive action – not just fill reports. Collect, understand and automatically translate customer feedback into retention results – quick to deploy, flexible to scale.
Medallia – Who is it for?
Fits you:
Doesn’t fit you:
zenloop – Who is it for?
Fits you:
Doesn’t fit you:
Pricing
Medallia: No list prices – on request only. Based on third-party estimates, entry licences start at around €20,000/year, with mature enterprise programmes significantly higher. Total Cost of Ownership over 3 years: frequently exceeding €500,000.
Sources: Capterra · Perspective AI · G2
zenloop: zenloop is built for mid-market B2C brands and growing enterprise teams – with pricing that sits well below Medallia’s level. No six-figure annual budget, no months of preparation. Costs adapt to your company size and requirements.
Implementation
Medallia:
zenloop:
Leading companies trust zenloop
FAQs
Is zenloop a Medallia alternative?
Yes. Both zenloop and Medallia capture customer feedback and help companies act on it – but they serve different types of organisations. Medallia is built for large enterprise CX programmes with dedicated teams and multi-year implementation budgets. zenloop is specifically designed for mid-market and enterprise B2C brands that want to capture NPS, CSAT and CES feedback and automatically close the loop with retention workflows – without a six-figure platform commitment or a year of setup time.
How does Medallia’s pricing differ from zenloop?
Medallia does not publish list prices; contracts are individually negotiated and enterprise-only. Based on third-party estimates, entry licences start at around €20,000/year. zenloop adapts pricing to the specific programme requirements of your company – full details on zenloop pricing.
Can zenloop replace Medallia?
For survey collection, NPS/CSAT/CES measurement, semantic analysis and closed-loop automation that most B2C brands need: yes. If your requirements include Contact Centre Conversational Intelligence, Employee Experience Listening, Digital Behavioral Analytics or FedRAMP-level government compliance, Medallia or a similar enterprise suite is the right choice.
Does Medallia integrate with Shopify or Magento?
Medallia has no native integrations with Shopify, Magento, WooCommerce or Shopware – according to GetApp, Medallia’s documented integrations include Salesforce, ServiceNow, Jira and Slack, but no e-commerce systems. zenloop integrates with all four – making it the stronger choice for e-commerce brands that want to trigger post-purchase NPS surveys directly from their shop system.
Which platform is better for GDPR compliance in Europe?
Both platforms offer GDPR compliance and data processing agreements. The key difference is data residency: zenloop’s data is hosted on German servers under German law. Medallia is GDPR-certified but headquartered in the US. For European companies where EU data sovereignty is a procurement requirement, zenloop’s German data centre is the stronger choice.
How long does implementation take – zenloop vs. Medallia?
Medallia implementations typically take 6–12 months from contract signing to first actionable insights. zenloop programmes can go live within weeks. Request a demo now and get started in weeks.
What happens if Medallia raises prices or changes the product?
In April 2026, Medallia’s private equity owner Thoma Bravo was replaced by a creditor consortium (Blackstone, KKR, Apollo) through a debt-for-equity restructuring. Buyers evaluating long-term multi-year contracts should factor in the financial vendor context – including potential pricing changes at renewal – when making their decision.
Does zenloop offer consulting or just software?
zenloop includes CX and retention consulting as part of its customer success offering. You get not just a platform – you get CX expertise that helps you build programmes that deliver measurable retention results. See how our customers have put this into practice. No NPS score yet? → Calculate your NPS for free
Top Scores for zenloop
Let’s find out what works for you
Talk to our experts and find out which feedback tools fit your goals. Whether surveys, review management or AI-powered analytics – we’ll show you how to get the most out of it for your brand.
sales@zenloop.com | +49 30 91739927