What is NPS®?
The Definition and Interpretation of the Net Promoter Score®
The NPS (Net Promoter Score) is a key figure that provides information about the satisfaction of customers with a company and thus also about its success. In a short, standardized survey, customers are asked to state how likely they are to recommend a company or product to others and to give reasons for their rating. These ratings build the basis to subsequently calculate the Net Promoter Score.
Milestones in Dealing with NPS
Loyal customers don’t come overnight. It is often a long road with many ups and downs until a company has built a loyal fan base. If you want to break an NPS high score, you should remember that the journey is the goal. Companies can use the following steps to increase their customer satisfaction in small steps: