The Ultimate Touchpoint Cheat Sheet

Learn how to properly survey feedback and collect significant insights at strategic touchpoints.






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    Learn how to properly survey feedback and collect significant insights at strategic touchpoints.

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    What’s Inside?

    By systematically collecting customer feedback at the various touchpoints of the customer journey, valuable insights into customer wishes and needs can be gained.

    In this short guide, you will get an introduction to customer journey mapping and how to ask the right questions at the right time and at the right touchpoint:

    • What are the benefits of customer journey mapping?
    • What does the structure of a customer journey map look like?
    • Which questions should be asked at which journey steps to achieve the best results?

    “Every single contact you have with the customer influences whether or not they will come back.”

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