How to Create a First Class CX in Mobile Apps

Learn how customer expectations of an app differ from those of other touchpoints. We’ll look at the challenges and how you can address them to make a positive impact on your app’s customer experience.






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    What’s Inside?

    Customers expect the majority of companies they interact with to also provide an app to do so. May it be shopping, banking, traveling, researching, cooking, or gaming – this expectation is the same. If no app exists, it can mean a less than satisfactory experience or even a switch to the competition. However, it is not just the
    existence of the app that matters, but foremost how practical and user-friendly it is. In this guide, we therefore explore:

    • What contemporary customer expectations there are
    • Why added value is a must for every app
    • How to create added value for your users
    • What challenges companies face when creating an app
    • How customer feedback can help solve some of these challenges and how to collect it via mobile apps

    “Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it is convenient for you.”

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