The Net Promoter Score® (NPS®)
NPS is a type of micro customer survey that combines a rating scale from 0 to 10 with a free text field. Customer participation is requested, for example, via email, as an in-app feature or via a website. It provides honest customer feedback where each participant can justify their answer in the accompanying text field. The same question is always asked: „How likely are you to recommend X to a friend or colleague“, where the name of the company, product purchased or the service used takes the place of „X“.