Promoters
This is How Companies Use Them with the Net Promoter System®
Which entrepreneur doesn't dream of customers not just buying their products but supporting, or even better appreciating the guiding principle behind the product, the company's internal philosophy—or best of all—being true fans of the company, the brand, and the product?A promoter is a buyer who purchases from personal conviction and attracting such customers should be a company's ultimate goal. Not only in Marketing and Sales but in departments throughout the company, the aim should be to target promoters as buyers. What is necessary for this? A high level of customer satisfaction, which in turn strengthens customer loyalty.