Success Factors in E-Commerce: Customer Loyalty and Customer Satisfaction
Existing customers are as important as new customers, if not more so. Customer retention is one of the decisive sales factors in e-commerce; along with traffic, conversion, and shopping cart size. As a result, satisfied customers ensure a positive return on investment (ROI) with their higher repurchase rates and shopping basket sizes, whilst at the same time requiring lower levels of investment.
In order to secure the long-term sales potential in e-commerce, it is necessary to retain as many regular customers as possible, using effective binding measures to transform new customers into regulars. NPS® is a useful tool for evaluating customer loyalty and satisfaction as well as for customer recovery.
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Free White Paper about Success Factors in E-Commerce
In our free whitepaper "Success Factors in E-commerce: Customer Loyalty and Customer Satisfaction", we look at how to achieve higher sales with regular customers and retention management. Furthermore, we describe the importance of NPS® in this context.
All important information about regular customers and retention management
- How do I manage the customer experience
- The role of the NPS in eCommerce