Success Factors in E-Commerce: Customer Loyalty and Customer Satisfaction
Existing customers are as important as new customers, if not more so. Customer retention is one of the decisive sales factors in e-commerce; along with traffic, conversion and shopping cart size. As a result, satisfied customers ensure a positive return on investment (ROI) with their higher repurchase rates and shopping basket sizes, whilst at the same time requiring lower levels of investment.
In order to secure the long-term sales potential in e-commerce, it is necessary to retain as many regular customers as possible, using effective binding measures to transform new customers into regulars. NPS® is a useful tool for evaluating customer loyalty and satisfaction as well as for customer recovery.
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Free White Paper about Success Factors in E-Commerce
In our free whitepaper "Success Factors in E-commerce: Customer Loyalty and Customer Satisfaction" we look at how to achieve higher sales with regular customers and retention management. Furthermore, we describe the importance of NPS in this context.
All important information about regular customers and retention management
How do I manage the customer experience
- The role of the NPS in e-commerce