What are the Success Factors in E-commerce?
Learn why customer satisfaction and retention are the main drivers of success and how to start building on them within your online business.
What’s Inside?
In order to secure the long-term sales potential in e-commerce, it is necessary to retain as many regular customers as possible, using effective binding measures to transform new customers into regulars. NPS® is a useful tool for evaluating customer loyalty and satisfaction as well as for customer recovery. Therefore, our guide explores:
- How customer retention acts as a revenue guarantor
- How to turn one-time visitors into repeat customers
- How to correctly determine the NPS for your business