The Customer Retention Chain of Cause and Effect
Retention?! That’s right—it’s fundamental for a company to turn interested parties into buyers, buyers into repeat purchasers, and then ultimately regular customers. Therefore customer loyalty should be high up on every company’s priority list. However, it should not be seen as a small, isolated element. Customer loyalty is the goal of a series of measures that your business applies, known as the customer loyalty chain of cause and effect. To understand it, you should first look at what customer loyalty actually is.