NPS® Playbook for E-Commerce Companies
E-Commerce is all about the customer. One of the most common mistakes companies make is to focus solely on customer satisfaction rather than customer loyalty, because knowledge of customer satisfaction says little about future behavior. However, in order to remain in the market long-term and take the crucial right steps when changing elements of the business, a company must be able to make forecasts about the future behavior of its customers.
The Net Promoter System® (NPS) uses a standardized methodology to measure customer loyalty and shows how likely a customer is to make a repeat purchase. We explain why NPS is important for every online retailer.
The white paper is ready for download
Free White Paper on how the Net Promoter System works in online commerce
In our free white paper "NPS® Playbook for E-Commerce Companies" we discuss the Net Promoter Score and explain its usage in online commerce. We also describe how to improve the customer experience.
All important calculations and interpretations of the NPS
Why the NPS is important in e-commerce
- Successful NPS application in e-commerce