E-Commerce is all about the customer. One of the most common mistakes companies make is to focus solely on customer satisfaction rather than customer retention, because knowledge of customer satisfaction says little about future behavior. However, in order to remain in the market long-term and take the crucial right steps when changing elements of the business, a company must be able to make forecasts about the future behavior of its customers. This free playbook will provide you with:
All important calculations and interpretations of the NPS
Why the NPS is important in ecommerce
The successful application of the NPS in e-commerce
“Different teams and executives can have heated debates about your product…. So, who’s right? The NPS is because it is the voice of the customer.”
More White Papers
In the white paper “Closing the Loop”, we show what is important for a successful closing the loop process.