Future-Proof With Customer Focus
Industry White Paper: Banking & Financial Services
Learn How to Anchor CX to the Heart of Strategy in the Banking and Financial Services Industry.
What’s Inside?
Due to the digitalization of many service providers in several industries, banks and financial services companies now too have to balance between tradition and innovation, yet keep their customers in focus. In order to give an up-to-date overview of the present-day situation of the banking and financial sector, this white paper will define:
- The current challenges banks have to face
- The importance of good CX in the finance world
- How to solve issues that may arise, in order to make customers happy
“At its core, banking is not simply about profit, but about personal relationships.”
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This whitepaper introduces the concept of a customer journey map and explains how to create and use it.
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