Due to the current rapid changes in consumer buying behavior, efficient CRM strategies and processes are becoming increasingly important in order to retain customers. This is because, especially in 2020, customer wishes have changed significantly and expectations have risen. It is often not easy to recognize these developments quickly enough and to adapt to them in order to satisfy the clientele. So what are the trends for 2021 to keep up with customer desires and expectations and to be at the forefront of customer experience?

To help marketers prepare to keep up with the latest developments and stay ahead of the competition when it comes to customer experience, we're sharing four trends that companies should put on their to-do list in 2021. The trends are illustrated with tips for successful implementation and concrete practical examples.

CX Trends 2021 White Paper Preview

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4 Trends for Customer Experience Pioneers

In this white paper, we present four major trends in customer experience management and provide guidance for successful implementation. You will also learn about best practices from our customers momox, caseable, and KELLER Group. The four trends in detail are:

  1. Enrich enterprise data with experience data
  2. Integrate experience data into corporate strategy
  3. Integrate historical experience data into customer communications
  4. Understand customer experience at the omnichannel level

Interested?

Get a free demo and learn about all the benefits of the integrated experience management platform zenloop.