The greatest comeback of all time? Or an old favorite that never really left? QR Codes enjoy a renaissance with zenloop’s new feature update.
Offline feedback collection has never been easier with the introduction of zenloop’s QR Codes. Now with a swipe of a finger and a tap of a smartphone, your customers can give you feedback any time, anywhere.
Generated as a part of the Link Channel, QR codes allow you to ask for feedback in real-time and at physical touchpoints that are usually anonymous and tricky to assess. “QR Codes are a good and easy way to ask customers for feedback at offline touchpoints,” Tim Humke, porta.
Another great benefit of QR Codes is that your customers are initiating the feedback themselves, so you can count on constructive and actionable feedback.
Below we outline 5 ways you can implement QR Code surveys to gain insights for your action-driven CX program:
1. Measure In-Store Experience
Understand and improve your customers’ offline experience with feedback collected from QR codes on receipts, at checkout counters, on promotional posters, and even on the front doors.Also consider adding your QR Code to flyers for your customers to take away and provide feedback later.
2. Product Feedback
Capitalize on your customers’ immediate reaction to your product by adding a QR Code to your product packaging to get their thoughts as they use it. For example, a QR Code on a beauty serum’s packaging will give customers the opportunity to feedback on the product after long term use.
3. Delivery Packaging
Sometimes packages arrive late or damaged – so get your customers’ immediate reaction to their delivery experience by placing a QR code directly on the packaging.
4. Events
Get direct feedback after your speaking slot by adding a QR code to your last presentation slide. Or curious what people thought of your event? Consider adding a QR Code to bathroom mirrors, promotional posters or even the booths themselves.
5. Dining Experience
QR Codes are a simple and convenient way for your customers to provide feedback on the spot during their dining experience. Think about adding a QR code somewhere on the table, and even on the receipt to trigger their post-dining experience.
