4 Tips for More Customer Focus
Good news for the company that employs its own Marketing team, because it is now on its shoulders to aid the development of the new core strategy. Depending on what is currently in use, new tools and opportunities may well be needed. The goal is to grab the interested party emotionally first and then convince them rationally. Sounds difficult? Luckily, marketing offers all sorts of tools that are great for this. This includes, for example, so-called neuro-marketing, which has since been scrutinized by various studies. Scientific findings are used to analyze buying habits and processes that subconsciously take place and to use the findings for further advertising. This includes the use of colors, choice of language, and symbolism. To understand this in concrete terms, the following four tips help:
Move away from the monotonous preaching of the product details to the refreshing, emotional response of the people. This can only be achieved if one distances oneself from the argument and delivers to the emotional level. This must be expressed in all areas.
2. Watch your language!
You can actively use the sensations around letters to underline the message. For example, people perceive soft letters, such as M and L, and clear letters, such as A, as authentic. In addition, one should avoid long or difficult sentences and prefer to use familiar words. Here, simple and concrete sentences make your message clearer.
Storytelling is the telling of a story to make the advertising message clear. The principle is based on the scientific knowledge that stories told to people are better remembered than pure information. A well-structured story also creates authenticity, sympathy for the company, and, above all, an emotional bond. Storytelling is a great way to assign a story and specific emotions to each company. Therefore, it is absolutely necessary to orient oneself to the guiding principle and the company philosophy.
Certain symbols are linked to emotions in human thought. These can be used to unconsciously transport your own message. To do this, you have to be very familiar with this area and use the selected symbols in a balanced way. The message should not become too overloaded—otherwise, the individual symbols blend together and get lost in the noise.