Action Management Study
Find out how effective companies really are when converting customer insights into action and triggering initiatives to improve their customer experience.
The white paper is now available for you.Download
There’s been a disconnect and zenloop’s here to investigate it! In our action management study we‘ve identified a critical issue that we define as the ‘Action Gap’. This can be best described as an inconsistency between what customer-centric insights companies collect and what actionable measures they derive from them. In order to give an adequate overview of the situation, this study will cover:
- how reactive companies are to customer feedback
- how companies collect and manage insights
- what the main obstacles of customer-driven actions are
… amongst many other valuable takeaways.