Action Management Study

Find out how effective companies really are when converting customer insights into action and triggering initiatives to improve their customer experience.






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    What’s Inside?

    There’s been a disconnect and zenloop’s here to investigate it! In our action management study we‘ve identified a critical issue
    that we define as the ‘Action Gap’. This can be best described as an inconsistency between what customer-centric insights companies collect and what actionable measures they derive from them. In order to give an adequate overview of the situation, this study will cover:

    • how reactive companies are to customer feedback
    • how companies collect and manage insights
    • what the main obstacles of customer-driven actions are

    amongst many other valuable takeaways.

    “The ultimate goal of an Action Management strategy is translating customer data.”

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