There’s been a disconnect and zenloop’s here to investigate it! In our action management study we‘ve identified a critical issue that we define as the ‘Action Gap’. This can be best described as an inconsistency between what customer-centric insights companies collect and what actionable measures they derive from them. In order to give an adequate overview of the situation, this study will cover:
how reactive companies are to customer feedback
how companies collect and manage insights
what the main obstacles of customer-driven actions are
amongst many other valuable takeaways.
“The ultimate goal of an Action Management strategy is translating customer data.”
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Learn how to anchor CX to the heart of the strategy in the banking and finance industry in this whitepaper.