Tips to Increase Customer Satisfaction
Just imagine – you’ve fallen in love, the butterflies are still fluttering in your stomach and finally you’re sitting down with the apple of your eye over a cup of coffee and are happily chatting about anything and everything under the sun. The date is going great and in the evening when you say goodbye you turn around without a word and leave – stop, whoa! It shouldn't be like that. After all, one wants to maintain and care for such contact long after the evening is over.
What no-one would dream of doing with their partner is almost the norm for customers and companies. Consumers are courted and left alone after the first satisfactory contact. Anyone committed to customer satisfaction should take steps to avoid this horrific scenario, instead making the customer and their wishes and expectations the focus; i.e. they are chaperoned by the company throughout their customer journey. At important touchpoints, contact should be intensified to make the customer experience even more positive. The goal, of course, is to encourage consumers to make further purchases and thereby increase sales.