Mastering CX Along the Customer Journey
In this master class, zenloop explains what a customer journey is & how to measure the individual customer experiences at the respective touchpoints.
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Mastering the Customer Experience at zenloop
In this masterclass, Grace Hemberg, Customer Success Manager at zenloop, explains what a customer journey is and shows how to best measure the individual customer experiences at the respective touchpoints along the customer journey.
She uses two different customer journeys as examples: one from e-commerce and one from the energy industry. Using these, she presents the journey steps step by step with the appropriate CX metric for each.
What to Expect
- Why collecting customer feedback is relevant for companies
- How a company is able to listen to its customers properly
- Which touchpoints are key when it comes to customer loyalty
- Why retention is better than winning new customers