How to Make Payment Sexy
TWINT’s Way to the Top of Finance Brands in CH
Learn how TWINT rose to the top of payment options in Switzerland using the NPS at Jens Plath’s keynote at the CX1 Banking 2022.
Watch the Recording Now
TWINT meets Germany! With the mobile payment app TWINT, users can send money to family and friends or pay directly in stores, restaurants, vending machines and many more.
In his keynote session, Chief Marketing Officer and Head of Consumer Business Jens Plath talks about the success of TWINT in Switzerland and how the NPS influenced their brand. He shares the insights behind TWINT’s Brand Tracker and on which touchpoints they collect feedback.
What to Expect
- What is included the TWINT Insights Club
- How TWINT uses the NPS on several touchpoints and why
- What the Brand Tracker is and how it is used by TWINT
The Speaker
Jens Plath
Jens Plath has 15+ years of experience in marketing, sales, strategy and innovation, from both start-ups and global enterprises like TWINT, PayPal and eBay. He has his own leadership style based on trustful relationships, inspiration and authenticity.
