The Art of Anticipation
How to Build Brand Love at Every Customer Touchpoint
In her keynote, Dominique Farrar from Spendesk talks about how companies can anticipate what their customers want before they can think about it themselves.
Watch the Recording Now
In her Keynote, Dominique Farrar talks about how companies can anticipate what their customers want before they can think about it themselves. Alongside that, she notes the importance of brand obsession and how employees can also been seen as customers themselves. When combining these two aspects, a new world of possibilities to do great and retain top talents arises. Find out more here!
What to Expect
- What the Spendesk community looks like and for whom it was made
- What it means to anticipate the customers’ needs
- What Spendesk has planned for the future of hiring processes
Dominique Farrar is Head of Brand & Communications at Spendesk. Originally from San Francisco, Dom spent her early career building brand communities for tech companies large and small, before moving to Paris and taking her favorite job ever at Spendesk.