More than a Feature
SIGNA Sports United illustrates why customer focus is a fundamental part of the specialist business model.
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More than a feature: Why customer focus is an elementary part of the business model of specialists
Customer focus can encompass much more than the sum of individual UX features: specialists develop their entire business model according to the needs of individual customer segments. This guarantees higher customer satisfaction and unit economics – if implemented correctly. Philipp Rossner, Managing Director at SIGNA Sports United, describes the essential prerequisites and success factors of how a customer-centric business model can be built and scaled internationally.
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What to Expect
- How the customer-centric specialist operating model at Signa Sports United works
- Examples of specialists along the value chain of Vertical Commerce
- Five critical success factors for V-Commerce
- How to omptimize your business model beyond features as a specialist
Philipp Rossner is Managing Director and Board Member at SIGNA Sports United, the world’s leading online sports trading platform. He is responsible for strategy, business development and M&A. Previously, Philipp was CEO of brands4friends and Senior Director at eBay. Initially, he was a management consultant at The Boston Consulting Group, focusing on consumer goods and media.