Winning on Purpose

The Unbeatable Strategy of Loving Customers: Exclusive Book Release Presentation


Watch the Recording Now

WINNING ON PURPOSE: The Unbeatable Strategy of Loving Customers

The companies with the highest Net Promoter Score℠ in their industry have delivered 3x the returns of the stock market overall in the last decade. Why? Because great leaders embrace a higher purpose to win, and Net Promoter Score (NPS) shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter Score and System.

Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it – from industrial giants such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Fred has raised the bar again with Winning on Purpose (out Nov 30). In our keynote, he shares his vision on the next evolution, NPS 3.0, with practical guidance on how leaders can take insights distilled from the last decade+ of learnings and industry leaders to their companies.

What to Expect

  • Which aspect of corporate management gives world-famous companies like Apple or Amazon the decisive competitive edge
  • By which means T-Mobile has managed to go from having the lowest profit distribution to being the leading company in the telecommunications industry
  • Points to which companies must pay particular attention when implementing the NPS system
  • What the main reason for the fall of well-known companies is


The Speakers

Fred Reichheld

Creator of the NPS System

Fred Reichheld is the inventor of the Net Promoter management system, the founder of Bain & Company’s Loyalty Practice, and the author of five books, including the bestseller The Ultimate Question 2.0. His new book, WINNING ON PURPOSE: The Unbeatable Strategy of Loving Customers, was published in November. Reichheld is currently a Fellow and Senior Advisory Partner at Bain.


Daniel Möllerhenn

Associate Partner

Daniel Möllerhenn is an Associate Partner at Bain & Company. He is an expert in customer strategy, marketing and IT/digital. He specializes in customer-centric transformations for clients across EMEA. Daniel drives customer experience transformation programs for clients across multiple industries. He is also an experienced expert in Net Promoter System® implementations.