Optimizely + zenloop

Strengthen Customer Retention via Optimizely Campaign and zenloop

Optimizely empowers companies to create digital experiences based on the principle of “Customer First”. The Digital Experience Platform includes content management, email and personalization tools that enable companies to increase customer lifetime value, brand affinity, and revenues. Via Optimizely and zenloop, companies scale their customer experience and personalize the customer journey using NPS® feedback.



Generate Customer Segments with NPS Feedback

The direct integration feeds the NPS feedback directly into the CRM system after logging in to Optimizely. Thus, customers can be automatically assigned to segments based on their NPS values.


Boost Customer Retention & Revenues with Smart Mail Campaigns

Via Optimizely and the zenloop integration, it is extremely easy to build relevant and appealing email campaigns for each customer segment. Using artificial intelligence, customer data is automatically analyzed for sending emails with personalizing content and offers based on real-time behavior, which increases the shopping cart volume.





Create a First-Class Customer Experience

Using Optimizely and zenloop, companies collect, analyze, and optimize data along the customer journey. This allows for tracking KPIs over time and identifying improvement measures for campaign optimization. These insights provide the basis for continuously developing the customer experience to create a first-class shopping experience.

Help Center Articles

Quick Guide: Connect/disconnect Optimizely and zenloop
A step by step connection guide
3 min read /
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Optimizely Marketplace
Download the zenloop plug-in
1 min read /
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Quick Guide: Create an API setup for zenloop
How to set up the Application Programming Interface of zenloop
1 min read /
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