Personalized Email Campaigns Boost Customer Retention
Successful email personalization requires the collection and analysis of customer data. By forwarding the NPS data from zenloop to Emarsys, each customer is approached individually. This creates a personal level and customer trust. In addition, the data analysis clearly shows which NPS score customers leave at which touchpoints and which topics are highly relevant for the respective customer segment.
Customer Feedback Optimizes the Customer Journey
Data constructs are essential for strengthening customer relationships. They provide information about optimization potentials along the entire customer journey. zenloop generates this database by recording and evaluating NPS feedback at each customer touchpoint. Due to the native integration, zenloop transfers this customer satisfaction data directly to Emarsys.
Added Value Within Customer Segments
With zenloop, companies recognize their fans and critics and easily send surveys via their Emarsys account to any touchpoint in the customer journey. This allows you to win back critics with personalized offers and turn them into real fans.
Activated Promoters Attract New Customers
The Emarsys login and the direct integration with zenloop create not only stronger customer loyalty, but also enable the acquisition of new customers via referral programs. Recommendations are the most important marketing channel. Satisfied customers and loyal promoters can be activated as brand ambassadors for recommendations to friends and family. By requesting positive reviews on rating portals, companies boost their recommendation marketing along with their reputation.