Customer Focus
The New Core Strategy in Marketing
Customer Experience Management
Successful Implementation and Examples

Customer Experience
A positive customer experience (CX) ensures customer satisfaction,...
Customer Expectations
Influencing Factors & Management
How Customer Enthusiasm Works
From “Meh…” to “Wow!”

Customer Centricity
More Revenue through Satisfied and Loyal Customers

Proper Complaint Management as an Opportunity for Company Success: Tips & Tricks
Proper Complaint Management as an Opportunity for Company Success: Tips & Tricks

Customer Journey in Relation to NPS®
3 2 1 – it’s mine! The digital age allows customers to purchase...