Outstanding Customer Experience via Contensquare Login and Zenloop

The Contentsquare experience analytics platform helps companies improve their digital transformation efforts by analyzing the impact of every user interaction with the corporate website or mobile application. In combination with the integrated experience management platform zenloop and customized NPS® surveys, all touchpoints of the customer journey can be queried and optimized at each Contentsquare login.

Create Successful Customer Journeys with Customer Insights

Data is vital for strengthening customer relationships. It provides the framework for optimization potential along the entire customer journey. zenloop generates this database by collecting and evaluating NPS feedback at every customer touchpoint. In combination with the automated insights about the customers’ interaction with the website that is easily received with every Contentsquare login, companies can conduct far-reaching journey analyses to efficiently optimize the customer journey.

Recognize Churning Customers Early On and Identify Reasons

To retain customers in the long-term, companies must offer an optimal customer experience. It is essential to identify dissatisfied customers and determine their motives. By linking zenloop's NPS and customer satisfaction data with the collected data on page-internal interactions and micro gestures of Contentsquare, it is possible to identify reasons for abandoned purchases and customer churn as well as the pages with the greatest potential for improvement. In addition, Contentsquare and zenloop both create automatic recommendations for actions based on data analysis.

Erfolgreiche Gruppierung und Visualisierung der Kundensegmente

Um gezielt auf Kundenwünsche und -bedürfnisse eingehen zu können, ist es wichtig Trends und Kundensegmente zu gruppieren. Die SaaS-Lösung zenloop holt automatisiert Kundenfeedback ein, analysiert und clustert dieses mit Hilfe einer Sentiment- und Impact-Analyse. Zusätzlich ermöglicht Contentsquare es, die gesammelten Websitedaten in Visualisierungen und Handlungsempfehlungen umzuwandeln. Mithilfe eines Sunburst Diagrams werden dann alle Daten des Customer Journeys dargestellt. Die Darstellung und Gliederung der Kunden durch zenloop in Promotoren, Detraktoren und Passive und durch Contentsquare in Segmente, erlaubt es einen Fokus zu setzen und so besser auf die individuellen Bedürfnisse der jeweiligen Gruppe einzugehen, sowie spezifische Marketingmaßnahmen anzuwenden.

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Interested in strong customer loyalty with zenloop and Contentsquare? Here you can find the right contact person for every concern.