What are the 5 best Voice of Customer Tools in 2025?

zenloop is a Voice of the Customer (VoC) tool and a customer experience management platform specializing in collecting, analyzing, and automating customer feedback across the entire customer lifecycle. The solution helps companies identify relevant touchpoints, analyze customer feedback in real time, and take immediate action – for example, in the case of negative feedback through automated recovery processes.

• Omnichannel feedback (e.g., web, app, email, checkout)
• AI-supported text analysis (sentiment, topics, trends)
• Automated actions with integrations (e.g. Zendesk, Salesforce, Klaviyo)
  GDPR compliant, server locations in Germany
• Special feature: zenScore for evaluating and prioritizing CX measures

Suitable for: Medium-sized and large companies in e-commerce, retail, utility, or financial services that want to convert feedback into measurable improvements.

zenloop is right for you if…
zenloop is right for you if you’re looking for a scalable Voice of Customer solution that goes beyond simple surveys. Our platform helps you collect feedback across all key touchpoints, analyze it with AI-powered insights, and take automated action in real time. It’s designed for mid-sized and large companies that want to improve retention, win back dissatisfied customers, and turn promoters into loyal advocates – all while keeping teams aligned and customers in the loop.

GetFeedback (by Momentive) is a Voice of the Customer tool designed for companies using Salesforce as their CRM. It allows businesses to collect and analyze customer feedback, link CX insights directly with Salesforce data, and embed the voice of the customer into daily CRM workflows. As one of the best customer tools 2025, GetFeedback helps brands act on feedback faster, improve customer experiences, and build loyalty.

• Seamless integration with Salesforce
• NPS, CSAT, and CES templates
• Mobile-optimized design

GetFeedback is right for you if…
GetFeedback is right for you if your organization is deeply integrated with the Salesforce ecosystem and values seamless CRM connection. It’s a good fit for teams that want a familiar interface with easy-to-use survey functionality, without needing advanced AI analytics or automated response workflows. This solution works well for mid-sized companies looking for reliable survey tools with straightforward Salesforce integration, rather than full-scale journey optimization or predictive insights. GetFeedback is ideal when smooth CRM compatibility is the priority over more complex, multi-channel feedback management or specialized analytics.

UseResponse combines feedback management helpdesk, and community features in one platform. It enables companies to collect and analyze customer feedback, while also fostering active user communities. This makes it especially valuable for software companies that want to integrate the voice of the customer directly into product development. It’s particularly suitable for software companies that want to involve an active user base in product development

• Feature voting and public feedback
• Integrated ticket system and knowledge base
• Focus on SaaS and technical products

UseResponse is right for you if…
UseResponse is right for you if your main focus is creating a knowledge base or community forum, with basic feedback collection as a supportive feature. It’s well suited for support-oriented teams who want to consolidate user questions and feature requests in a single platform without needing advanced survey capabilities or analytics. This tool works best for smaller companies that prioritize ticket management and self-service support over full-scale VoC programs across the entire customer journey. UseResponse is ideal for organizations with modest feedback needs who value community engagement more than automated insights or real-time CX optimization across multiple touchpoints.

Medallia is one of the most well-known platforms in the customer experience space and is aimed at large, global companies with complex feedback needs. The platform allows businesses to deeply analyze customer data and implement flexible, comprehensive CX programs. The solution offers deep integrations and flexible customization options.

• Enterprise-ready platform with a broad range of features
• Real-time multichannel feedback
• Strong integration into existing IT architectures

Medallia is right for you if…
Medallia is right for you if you’re a large enterprise with substantial resources to invest in a well-established customer experience platform with extensive customization options. This solution makes sense for organizations with dedicated CX teams who can manage complex implementation processes and have the technical expertise to configure advanced features. It’s suitable if you value the prestige of a legacy platform and are less concerned about agility or implementation speed. Medallia works well for companies with significant budgets who can commit to lengthy contracts and are comfortable with traditional enterprise software deployment cycles, rather than needing rapid innovation cycles or flexible scaling options tailored to evolving customer feedback strategies.

Choosing the right tool for voice of customer tools depends heavily on individual requirements—such as the level of automation, the ability to analyze customer feedback, and your existing tool landscape. While Survicate and UseResponse are more suitable for one-off surveys or community feedback, platforms like zenloop and Medallia offer scalable solutions for company-wide CX initiatives. GetFeedback, on the other hand, offers advantages for teams already working intensively with Salesforce.