A Guide to the Three Most Important CX Metrics – NPS®, CSAT & CES
Increasing competition in nearly every market is leading to fundamental changes in strategic direction to attract and retain customers in all industries. Modern technology exposes customers to an unprecedented flow of information about products and services. With just a few clicks interested purchasers (and would-be purchasers) can compare each of your offerings with that of the competition, and, through various review portals, find out how other customers regard those companies.
Because of this businesses face new challenges in terms of customer acquisition and loyalty. Only Customer Experience (“CX”) has proved itself to give a competitive advantage to stay in a market long-term and to meet the pace of this dynamic. An exceptional CX ensures not just satisfied customers but also generates engaged purchasing - more orders and extensions, more recommendations and positive mouth-to-mouth propaganda.
The white paper is ready for download
Free White Paper about the Most Important CX Metrics
In our free white paper "A Guide to the Most Important CX Metrics" we are reflecting on the Net Promoter Score, CSAT and CES. Furthermore you will find information on how to improve customer experience.
All important information about CSAT, CES and NPS
What makes up the ideal customer experience?
- Tips on how to improve customer experience