Covid-19 further accelerates changes that have long since gathered momentum in the course of progressive digitization – a fact that is particularly noticeable in customer relationship management. Due to the currently rapidly changing buying behavior of consumers, efficient CRM strategies and processes are becoming more and more important for customer retention. So what are the trends that marketers should look out for in terms of customer experience in 2021? In this webinar, Felix Schlenther, Head of Sales at zenloop, takes a closer look at this question and names his four customer experience trends for the year 2021. The webinar is recorded in German language.
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Felix is Head of Sales at zenloop, the leading experience management platform in Germany. Together with his team, he advises digital companies on how to set up a customer experience management system. Felix previously built up sales teams in various software start-ups and studied business administration in Hamburg. As a speaker on CX, customer loyalty and centricity he is on stage at conferences such as OMR, Internet World, CX1 and DMEXCO.
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