{"id":9048,"date":"2025-06-27T07:11:57","date_gmt":"2025-06-27T07:11:57","guid":{"rendered":"https:\/\/www.zenloop.com\/en\/?p=9048"},"modified":"2025-06-27T07:34:47","modified_gmt":"2025-06-27T07:34:47","slug":"stadtwerke-kassel","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/en\/resources\/case-studies\/stadtwerke-kassel\/","title":{"rendered":"How Stadtwerke Kassel Strategically Implemented 11,000 Customer Voices"},"content":{"rendered":"<section         class=\"block-hero  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"grid \" style=\"grid-template-columns:1fr 1fr\">\n\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h2>How Stadtwerke Kassel Strategically Implemented 11,000 Customer Voices<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"small-text\">Success Story<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col flex-center image-side \">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Frame-1-4-1-1400x700-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Frame-1-4-1-1400x700-1.jpg 1400w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Frame-1-4-1-1400x700-1-300x150.jpg 300w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Frame-1-4-1-1400x700-1-1024x512.jpg 1024w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Frame-1-4-1-1400x700-1-768x384.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<section         class=\"block-features  no-margin padding-both\" style=\"background-image:url('');color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t1fr\">\n\t\t<div class=\"grid features\" style=\"grid-template-columns:repeat(3, 1fr);grid-gap: 0 30px;\">\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-info-circle icon\"><\/i>\n\t\t\t\t<h5>zenloop customer since<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">2022<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-check-circle icon\"><\/i>\n\t\t\t\t<h5>Average NPS<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">+54<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-comment-alt-smile icon\"><\/i>\n\t\t\t\t<h5>Number of survey responses<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">11,000 Antworten<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin small-padding-both\" style=\"background-color:#ecedef;color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 2, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8124 size-full\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2025\/05\/wind-turbines_resized.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<h3><b>About Stadtwerke Kassel<\/b><\/h3>\n<p><b><span style=\"font-weight: 400\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/b><b><\/b><span style=\"font-weight: 400\">Stadtwerke Kassel reliably supply the region with electricity, natural gas, district heating, and water \u2013 while simultaneously driving the energy transition in Northern Hesse. With their own wind farms, solar power systems, a hydroelectric plant, and other sustainable projects, they are pioneers in the expansion of renewable energy. In addition, they are setting new standards for a modern, climate-friendly urban infrastructure in areas such as e-mobility, fiber-optic expansion, and public transportation \u2013 in close collaboration with partners.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin custom\" style=\"background-image:url('');color:#02193c;padding-top:90px;padding-bottom:60px;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 2, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<h3><b>The Challenge<\/b><b><br \/>\n<\/b><\/h3>\n<p><span style=\"font-weight: 400\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span> <\/span><span style=\"font-weight: 400\">Before implementing zenloop, customer feedback management at Stadtwerke Kassel relied mainly on isolated measures:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Annual customer barometer with 500 interviews<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ad-hoc surveys via MailChimp<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Analysis of Google reviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">These methods provided only a limited view \u2013 with long intervals between feedback, irregular insights, and few opportunities for automation or holistic analysis.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col align-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8140 size-large\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2025\/05\/resized_image_1080px-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin small-padding-both\" style=\"background-color:#ffffff;color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 2, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col align-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8141 size-full\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2025\/05\/Bildschirmfoto-2025-05-21-um-14.44.37-1-e1748332121182.png\" alt=\"\" width=\"584\" height=\"642\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<h3><b>The Decision to Use zenloop<\/b><\/h3>\n<p><span style=\"font-weight: 400\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span> <\/span><span style=\"font-weight: 400\">Stadtwerke Kassel was looking for a solution that would provide continuous insights into customer experiences across various touchpoints. <\/span><span style=\"font-weight: 400\">zenloop convinced them with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Flexible integration at over 20 touchpoints<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy handling and seamless implementation <\/span><span style=\"font-weight: 400\">AI-powered analytics (NPS, CES, CSAT)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Automated alerts, reports, and feedback loops <\/span><span style=\"font-weight: 400\">Preconfigured, utility-specific keyword sets<\/span><\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin small-padding-both\" style=\"background-image:url('');color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 2, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<h3><b>Implementation and Usage<\/b><\/h3>\n<p><span style=\"font-weight: 400\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span> <\/span><span style=\"font-weight: 400\">Within a short period, zenloop surveys were integrated into numerous digital and physical touchpoints \u2013 such as lead funnels, service pages, the customer portal, and print documents. <\/span><span style=\"font-weight: 400\">Particularly helpful features included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy creation and integration of surveys<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Automated sentiment analysis<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The ability to forward critical feedback in a targeted way and respond both internally and externally (e.g., win-back initiatives or Google review prompts)<\/span><\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col align-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8142 size-full\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2025\/05\/Bildschirmfoto-2025-05-21-um-14.43.18-2.png\" alt=\"\" width=\"906\" height=\"451\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin small-padding-both\" style=\"background-color:#ffffff;color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 2, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col align-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8143 size-full\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2025\/05\/Bildschirmfoto-2025-05-21-um-14.46.25-2.png\" alt=\"\" width=\"1213\" height=\"649\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<h3><b>Results &amp; Impact<\/b><\/h3>\n<p><span style=\"font-weight: 400\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span> <\/span><span style=\"font-weight: 400\">The introduction of zenloop enabled Stadtwerke Kassel to generate over 11,000 responses and 2,500 comments from more than 900,000 survey invitations. <\/span><span style=\"font-weight: 400\">Tangible improvements based on the feedback included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Expansion of FAQs and forms (e.g., PDF downloads)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimization of the customer portal and website UX<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Implementation of online order tracking<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Improved invoice transparency (content, pricing structure, contact channels)<\/span><\/li>\n<\/ul>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"0023624d-ba57-4f6a-9c69-51f8d638265c\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin small-padding-bottom\" style=\"background-color:#ffffff;color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 1, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Thanks to these data-driven measures, Stadtwerke Kassel successfully established a true feedback culture \u2013 resulting in significantly higher customer satisfaction and noticeable process improvements.<\/span><\/p>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"false\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"user\" data-message-id=\"23409781-f36a-4d59-b775-288b52b526ab\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden items-end rtl:items-start\">\n<div class=\"relative max-w-[var(--user-chat-width,70%)] bg-token-message-surface rounded-3xl px-5 py-2.5\">\n<div class=\"whitespace-pre-wrap\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex absolute start-0 end-0 flex justify-end\">\n<div class=\"touch:-me-2 touch:-ms-3.5 -ms-2.5 -me-1 flex items-center p-1 select-none focus-within:transition-none hover:transition-none duration-300 group-hover\/turn-messages:delay-300 pointer-events-none opacity-0 motion-safe:transition-opacity group-hover\/turn-messages:pointer-events-auto group-hover\/turn-messages:opacity-100 group-focus-within\/turn-messages:pointer-events-auto group-focus-within\/turn-messages:opacity-100 has-data-[state=open]:pointer-events-auto has-data-[state=open]:opacity-100\">The illustration on the left shows a response funnel that visualizes participation in a survey conducted by Stadtwerke Kassel:<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"0023624d-ba57-4f6a-9c69-51f8d638265c\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<p class=\"\" data-start=\"128\" data-end=\"211\"><span style=\"font-size: 14pt\"><strong data-start=\"128\" data-end=\"145\">Survey Views:<\/strong><\/span><br data-start=\"145\" data-end=\"148\" \/><strong>924,469 people saw the survey. This represents the total reach.<\/strong><\/p>\n<p class=\"\" data-start=\"213\" data-end=\"343\"><span style=\"font-size: 14pt\"><strong data-start=\"213\" data-end=\"227\">Responses:<\/strong><\/span><br data-start=\"227\" data-end=\"230\" \/><strong>11,000 people actually responded to the survey. That corresponds to a response rate of 1% of those who viewed it.<\/strong><\/p>\n<p class=\"\" data-start=\"345\" data-end=\"462\"><span style=\"font-size: 14pt\"><strong data-start=\"345\" data-end=\"358\">Comments:<\/strong><\/span><br data-start=\"358\" data-end=\"361\" \/><strong>2,513 comments were submitted. This means that around 23% of those who responded also left a comment.<\/strong><\/p>\n<p class=\"\" data-start=\"464\" data-end=\"658\">The Stadtwerke Kassel survey reached a large audience, but only a few responded\u2014of those, nearly a quarter also left a comment. This resulted in valuable feedback from a small but engaged group.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin small-padding-bottom\" style=\"background-color:#ecedef;color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t7fr 5fr\">\t\t\t\t\n\t\t\t\t<div class=\"col align-center\">\n\t\t\t\t\t<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2 class=\"demo-module__headline h2\" style=\"text-align: left\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 180px;border-top-width:0px;border-bottom-width:0px;\"><\/span> Your brand can benefit from zenloop too.<\/h2>\n<p style=\"text-align: center\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 40px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/p>\n<p style=\"text-align: left\"><a class=\"button\" href=\"https:\/\/www.zenloop.com\/en\/request-demo\">Schedule a call now<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col align-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8053\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/08\/768x443-2.png\" alt=\"\" width=\"500\" height=\"532\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Discover how the Stadtwerke Kassel collects and analyzes Customer Feedback and turns them into concrete improvements.<\/p>\n","protected":false},"author":26,"featured_media":9049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"two-col-blog.php","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[20,6],"tags":[],"class_list":["post-9048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Stadtwerke Kassel strategically leveraged 11,000 Customer Voices<\/title>\n<meta name=\"description\" content=\"Discover how Stadtwerke Kassel, with the help of zenloop, analyzed over 11,000 customer voices and turned them into concrete improvements \u2013 a powerful example of how continuous feedback drives measurable success.\" \/>\n<meta name=\"robots\" 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