{"id":7855,"date":"2023-02-17T16:25:58","date_gmt":"2023-02-17T16:25:58","guid":{"rendered":"https:\/\/zenloop1.wpengine.com\/en\/?p=7855"},"modified":"2024-04-02T14:13:05","modified_gmt":"2024-04-02T14:13:05","slug":"focus-on-customer-centric-innovation-with-zenloops-dashboards","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/en\/resources\/product-insights\/focus-on-customer-centric-innovation-with-zenloops-dashboards\/","title":{"rendered":"Focus on Customer-Centric Innovation with zenloop\u2019s Dashboards"},"content":{"rendered":"
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With <\/span>Dashboards<\/b>, you can remove data silos and monitor your business\u2019 most important metrics at a glance.<\/span><\/h3>\n

<\/span><\/strong>Every decision-maker and key stakeholder, from strategic to operational, in all industries and in companies of all sizes, wants a dashboard. Who can blame them? Visualizations are a fantastic way to convey and access information fast.<\/span><\/p>\n

But people have a love\/hate relationship with dashboards.<\/span><\/p>\n

In a <\/span>recent study<\/span><\/a> zenloop conducted with customer experience professionals about their biggest pain points,<\/span> 35% complained about spending too much time looking at too many dashboards containing too much information<\/b>, with the main wish being \u201c<\/span>to have access to a single dashboard that represents a single source of truth for BI data.<\/b>\u201d<\/span><\/p>\n

We listened and decided to create a new kind of dashboard.<\/span> One that can remove data silos and monitor your business\u2019 most important CX metrics at a glance.<\/span><\/p>\n

One page. One single source of truth. That\u2019s zenloop\u2019s <\/span>Dashboards<\/b>.<\/span><\/p>\n

With a simple creation flow, in just a few clicks you can combine any of the <\/span>x<\/span> charts to quickly identify churn drivers and key satisfaction indicators.<\/span><\/p>\n

Plus with flexible chart positioning, you can make fast data-driven decisions – never missing an opportunity to act on customer feedback.<\/span><\/p>\n

Actionable Dashboards: From CX Insights to Action<\/span><\/h4>\n

<\/span><\/strong>Dashboards alone won\u2019t solve customer needs but they can facilitate turning their insights into action.\u00a0<\/span><\/p>\n

This is actually one of the main shortcomings of existing CXM solutions which we\u2019re replacing with our Action Management approach<\/span><\/p>\n

There are two processes that need to be facilitated and streamlined in order to trigger Action: (1) Turning data into immediate insights; and (2) Translating such insights into workflows and impactful initiatives.<\/span><\/p>\n

To achieve these goals, aggregate your data (e.g. by touchpoint or country) and monitor your satisfaction drivers across different segments to gain an intrinsic understanding of your customer\u2019s experience.<\/span><\/p>\n

Insights can be gathered at different levels of granularity, from a macro perspective on multiple customer journeys to a highly focused analysis of a specific segment by breaking down or clustering information.<\/span><\/p>\n

Immediate access to insights allows you to quickly move on to implementing action plans without wasting time trying to model, arrange, and interpret data.\u00a0<\/span><\/p>\n

Then you can use this understanding to identify ways of driving innovation and improvements of your products, services or processes.<\/span><\/p>\n

The actionable data will guide your planning when it comes to setting up automated workflows to initiate win-back or advocacy plans based on customer feedback, while triggering innovation projects to resolve the problems that cause discontent.\u00a0<\/span><\/p>\n

Ensuring issues don\u2019t recur demonstrates your customer\u2019s feedback has value and stops them feeling like they\u2019re \u201cscreaming into the void.\u201d This increases loyalty and their emotional bond to your company.<\/span><\/p>\n

Creating customer delight means leading them from happy customers to loyal fans by establishing a solid relationship based on mutual trust, accountability, and appreciation.\u00a0<\/span><\/p>\n

The added value of keeping customers in the loop is obvious: Loyal customers don\u2019t churn, despite potential future hiccups, shortcomings, or even price increases. <\/span><\/p>\n\t\t\t\t

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