{"id":7249,"date":"2022-12-07T09:39:27","date_gmt":"2022-12-07T09:39:27","guid":{"rendered":"https:\/\/zenloop1.wpengine.com\/en\/?p=7249"},"modified":"2022-12-07T13:49:35","modified_gmt":"2022-12-07T13:49:35","slug":"say-hello-to-topics","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/en\/resources\/product-insights\/say-hello-to-topics\/","title":{"rendered":"Say Hello to Topics"},"content":{"rendered":"
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Topics (previously known as Smart Labels) automate the industry-specific tagging of your customer\u2019s comments.<\/h3>\n

<\/span><\/strong>With its intuitive UI, the system allows you to create an individualized Topics structure for more in-depth analysis and targeted automations – text analysis has never been easier!<\/h4>\n

<\/span>Feeling overwhelmed with the amount of unstructured feedback data? Or perhaps you\u2019re one of the 90% of companies that can\u2019t successfully translate customer insights into impactful initiatives (Source: <\/span>Action Management Study<\/span><\/a>).\u00a0<\/span><\/p>\n

If you are, don\u2019t worry – zenloop\u2019s <\/span>Topics<\/b> are here to help.<\/span><\/p>\n

<\/span><\/strong>How Topics Cure Analysis Paralysis And Drives Innovation<\/h3>\n

<\/span><\/span>With <\/span>Topics<\/b>, you can create an individualized Topic structure for in-depth analysis, allowing you to evaluate your feedback in aggregated form – at scale.<\/span><\/p>\n

You can customize up-to 4 levels of Topics to automatically label the collected feedback in over 100 languages*. Identify your customer\u2019s biggest pain points across all markets and for all your different products in real time and route this feedback to the right internal stakeholders to drive innovation.<\/span><\/p>\n

Pro Tip:<\/strong> The more granular your Topic structure, the less manual time you need to invest in analyzing feedback.<\/span><\/p><\/blockquote>\n

<\/span>For example, easily identify that 60% of customers are complaining about Delivery Cost by drilling down into your Delivery Topic within the Drivers charts.<\/span><\/p>\n

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<\/span><\/strong>How Topics Create Wow Moments For Your Customers<\/h3>\n

<\/span>Delight your customers by acting on feedback with quick, tailored initiatives based on the Topic and Sentiment.\u00a0<\/span><\/p>\n

By using your Topic structure, you\u2019re able to set up automated retention campaigns tailored to the complaint by enriching your marketing or customer relationship tool with this data. <\/span>For example, create an automated workflow that allows you to react fast with a free delivery voucher when a customer complains about the shipping cost.<\/span><\/p>\n

<\/span><\/strong>Topics for Action Management<\/h3>\n

<\/span>With zenloop, you take control of your Topic labeling with customized Keyword sets based on dedicated industry templates. <\/span>This allows you to fully customize your analysis and customer actions to suit your businesses.<\/span><\/p>\n

No software solution lives in a separate siloed space. Features like Topics combined with our native and API integrations allow our customers to create and easily manage a complete ecosystem of applications to manage the entire customer journey.\u00a0<\/span><\/p>\n\t\t\t\t

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